Design leader.
Experience designer.
Professional researcher.

Herman Rodrigues

Herman Rodrigues

‘ I believe in designing the right journeys, before designing the journeys right! ’

Herman Rodrigues (signature)
KAO Future Vision hero image
Acronis Cyber Protect Cloud – AI-assisted scripting demo series
Bombay Sapphire Sunset special edition bottle surrounded by citrus and spices
British Airways flight app experience
Fender digital ecosystem across devices
Gatwick Experience mobile app screens
Kao Salon Alliance portal loyalty programme dashboard
User journey map for a re-engaged customer
Dubai Airport portal services
Liz Earle mobile experience screens
twofour54 district at night
Clients and Brands Logo Wall
PROFESSIONAL EXPERIENCE28yearsSenior Design Leadership
DESIGN METHODOLOGYHCDprocessHuman Centred Design
DIGITAL EXPERIENCES52projectsStrategy, Research & Design
ETHICAL APPLICATIONAItoolsHuman Led Decisions

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Clients & Brands

Bacardi Fender Kao Experian Acronis Liz Earle London Gatwick British Airways MIT Emirates Telefonica AMEX VISA Amazon Uber IBM Hotel Chocolat TwoFour54